31 Days of Pink


Welcome to 31 Days of Pink, Touro Infirmary’s movement to raise breast health awareness every day of October, during National Breast Cancer Awareness Month.

A disease that affects approximately one in eight women in the United States during her lifetime, breast cancer is personal to each of us. Louisiana has one of the highest death rates from breast cancer in the nation and with education about the importance of screening to achieve early detection – we can change that statistic.

Early detection remains the key to beating breast cancer today. When detected early, breast cancer is most treatable. Visit www.31DaysofPink.com and be sure to return to our blog daily throughout October to learn important breast health information, read stories from other women and get a chance to share your story.  Each day of October we will post new information to educate our community on the importance of breast screening, early detection, cancer treatment options, cancer support and survivorship. Together, we are fighting to beat this disease affecting one in eight women throughout her lifetime. We hope you’ll join the conversation!


Shop for a Cause this October!

This month, visit our pink partners and help raise money for the Touro Supportive Cancer Care Center with your purchase. Proceeds benefit the Touro Supportive Cancer Care Center. The Center provides free resources and services for cancer patients and their loved ones for non-medical needs through patient navigation, mental health counseling, support groups, nutrition assessment, relaxation training and more.

  • Shop at Swap Boutique at 5530A Magazine St. on Oct. 15 and 10% of sales will go to Touro.
  • Shop at NOLA Couture on Oct. 15 and 10% of sales will go to Touro.
  • Shop at Villa Vici on Oct. 15 and 10% of sales will go to Touro.
  • Shop at Shades of Blue on Oct. 15 and 10% of sales will go to Touro.
  • Shop at Basics Underneath Fine Lingerie on Oct. 15 and donate money towards Touro.
  • Order food from Dat Dog on Oct. 15 and 10% of the proceeds will be donated to Touro.
  • Buy a Pink Champagne Cocktail from Cavan during the month of October and 10% of the proceeds will be donated to Touro.


Join Team Touro for the Susan G. Komen Race for the Cure

Saturday, October 22

City Park, 1 Palm Drive

Click here to register online as a member of Team Touro.

Walk Information:

8:30 a.m.              Kids Dash, 100 yards

8:45 a.m.              1 mile Fun Run/Walk

9:30 a.m.              5K (3.1 miles)


Tell us why you pink on social media!



Enter to Win 1 of 31 pink giveaways!

Thanks to generous donations from our pink partners, Touro is offering a daily giveaway throughout the month of October in recognition of breast cancer awareness month. Please complete the entry form one time at 31daysofpink.com. Limit one entry per person. Winners will be announced daily on Facebook, as well as notified via email.

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